Traditional ads are becoming more and more less effective. The idea with Stories of Adventure is that each issue would be sponsored by one, or a few outdoor product developers. The main goal is to share personal stories of adventure and inspire people to get outdoors and at the same time soft sell products.  These stories would be shared and repurposed on multiple platforms. The printed version would also include augmented reality. The reader would download an app and hold their mobile devices over the printed items to unlock more content like videos, podcast, and urls.